https://www.zachgrossfeld.com/home daily 1.0 2026-09-19 https://www.zachgrossfeld.com/work daily 0.75 2026-09-19 https://images.squarespace-cdn.com/content/v1/6aaeae6ab5957f013af63c6d/000ee3e2-c4be-4ef3-b772-07f3844402ce/5+MINUTES+LATER...+%281280+x+720+px%29+%2831%29.png https://images.squarespace-cdn.com/content/v1/6aaeae6ab5957f013af63c6d/8731f200-d20c-4d3f-b44b-e65e306bf02a/updateddd.png https://video.squarespace-cdn.com/content/v1/6aaeae6ab5957f013af63c6d/53537d88-fc0f-486c-839b-1d6631144b62/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/6aaeae6ab5957f013af63c6d/5c85760e-f9d5-44e0-b568-e1c60f9a57ea/Adolf+Eichmann.png Work Part of AAK’s 2026 Summer Open House hiring campaign, generating a record number of sign-ups (55) and the company’s highest open house attendance in a decade with no paid advertising. https://video.squarespace-cdn.com/content/v1/6aaeae6ab5957f013af63c6d/6be13dd7-c494-4fac-8043-b982c91cde83/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/6aaeae6ab5957f013af63c6d/4cae39eb-e7e3-4c71-a19d-0f6b91c6623c/Adolf+Eichmann+%281%29.png Work Clips like this from the AAK Podcast gained over 120k organic impressions per month across socials from parents and providers, introducing thousands more people to All About Kids and building trust with the families and clinicians we reached. https://video.squarespace-cdn.com/content/v1/6aaeae6ab5957f013af63c6d/7a8e0170-c438-4f2f-b931-d779edc37205/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/6aaeae6ab5957f013af63c6d/5e40e630-d005-462b-8ec4-a4072d3d9cf4/Screenshot+2026-09-20+at+3.15.18%E2%80%AFPM.png Work One of hundreds of hiring videos I designed around real provider concerns instead of generic job ads. The content was part of a broader recruitment strategy supporting a network of 784 active providers during my final three years at AAK, alongside 14% average year-over-year growth in provider hiring across my final three reporting periods. https://video.squarespace-cdn.com/content/v1/6aaeae6ab5957f013af63c6d/acfa8674-d0e3-4b44-a2c3-b1d8c1641b43/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6aaeae6ab5957f013af63c6d/acfa8674-d0e3-4b44-a2c3-b1d8c1641b43/thumbnail Work As part of a broader marketing strategy that increased parent referrals by 70% year over year during my tenure, I created educational organic social content addressing parents’ developmental concerns and connecting families with care.